Where good stories start

Living in the ‘right now’.

When Laura Glover left her hometown of Chicago, she started a journey that would travel through her past, present and future... but it all started with saying ‘yes’ in the moment. An avid music lover and and DIY fashion kid, she set out for California to find her place in LA’s style scene.

Daydreamer clothes are inspired by Laura’s story and belief in ‘living in the moment’. Being present is about boldness, bridging the familiar with the unknown, and indulging yourself.

Making it iconic.

Rock is so much more than music. It’s a mindset. To be connected to the history of the genre, no matter who you are or when you were born, is to believe in everything it stands for. Rebellion, love, hope, fearlessness - these are the things we’re made of.

We make thoughtful, soulful clothing that captures that spirit because you should wear clothes that make you feel something.

Made in California.

Visit our sun-filled shop in the desert located in Palm Springs

1345 Palm Canyon Dr, Palm Springs, CA, 92262